Equity and Trust Essay Example | Topics and Well Written Essays - 1500 words - 3

Equity and Trust - Essay Example Whether the person involved is a trustee or an executor depends on the manner in which the decedent held his/her property. A trustee is an individual or a firm that holds responsibility, authority and position over a property on behalf of or/and for the benefit of another (Free willWriting.com, 2013). In a broader term, a trustee could also refer to a person who sits on the Board of Trustees for a firm that works in the interest of and for the benefit of the general public. Although often set up for charitable reasons, a trust could also be set up for the benefit of individuals. Thus, the key types of trust are a will trust for the testators family and children, a pension trust, and a charitable trust (Free willWriting.com, 2013). The executor on the other hand is the person or the trust company mandated to settle the estate of a testator according to the provisions of the will. This paper advises Trevor and Tony, an executor and a trustee regarding the distribution of Sam’s (the decedent) wealth and the settling of his/her business affairs and debts according to the provisions of the will left. In his will, Sam outlines how his assets are to be distributed to the beneficiaries. First, Sam leaves his 20,000 shares in BT plc to his trustees on trust. He directs the trustees to hold the bulk of these shares for his sister Margaret and the remainder for his four grandchildren in whatever shares the trustees deem appropriate. Second, Sam directs that his bronze statue of a musician to be given to his daughter Fiona, who should keep it safely for her grandchildren. Third, he directs that his trustees distribute  £50,000 amongst the inhabitants of Greater London as the trustees deem appropriate. Finally, he directs that his executors distribute  £300,000 amongst his friends. Further, in case the executors doubt who Sam’s friends were, his wife should help in identifying his

Marketing principles Assignment Example | Topics and Well Written Essays - 1500 words - 1

Marketing principles - Assignment Example Lowering prices increase the sales volume of the company. In some cases, consumers do not consider the price of the product, but instead go for quality, cost effectiveness, accessibility, time, and value added. Therefore, price influences the companys growth and at the same time limited in its scope. These are company’s activities, which makes the product available to consumers. For products to be available to consumers, an organization must target larger geographical coverage and open distribution centers. Similarly, goods have to be placed next to consumers to allow their accessibility. Because of this, companies open distribution networks to enable the products and services reach the target market. This is a way the company communicates to its customers about the product, values and benefits. There are different ways an organization can promote its products, and they include internet marketing, print media adverts, direct sales among others. Marketing orientation is of benefit because it makes the organization respond to demands. It enables the organization to react to what customers want hence eliminating guessing and forecasting characterized by guessing what consumers wants. It also helps in building customer values, which helps a company in increasing customer loyalty to the brand. This benefits the company because it gives a competitive advantage and solidifies the customer base. The company also benefits from reward sales because of customers repeat larger purchase. However, it is costly because the company has to invest in marketing research. This may prove to be expensive for an organization will have to move and conduct a study in order to know what customers prefer. The microenvironment influencing MacDonald marketing strategies involves issues of its managements. For instance, the company has many customers, which influences its marketing decision. It has to market its products to reach its large customers