Business strategy Essay Example | Topics and Well Written Essays - 4000 words - 1

Business strategy - Essay Example Mission statement of an organisation is essential for developing the business either at the early stage or during expansion. It generally highlights the main purpose and focus of the organisation and why it exists. It describes the short term expectations of the organisation. For Mulberry, its mission is to enhance the multi-brand distribution network and continue to maintain its partnership with some of its rivals in order to avoid competition. In order to expand its business, Mulberry had constantly focused on setting new outlets with high quality services. Vision of an organisation is defined as its lofty objectives, which are decided by the management for pursuing in the long run. It actually highlights the milestones, which the organisation intends to reach in future or may acquire in decade. The vision statement of Mulberry depicts that it aims at increasing the number of stores across the country and has established seven stores that are directly operated as well as ten other stores that are handled by the partners and the company has the target of opening 15-20 stores per year (Teece, 2010). Specific objectives are essential for an organisation as it directs the operation towards the fulfilment of its mission and vision. The main objective of Mulberry is to take up new product development initiatives and has launched the AW13 collection in its brand outlets in order to attract the customers and create a huge customer base. The company manufactures leather goods for both men and women mainly comprising of belts and fashion accessories that are of high demand in the international market. Goal of an organisation is suggested according to its mission and how it will achieve its main objective in the long run. The main goal of Mulberry is to set up new stores in Hong Kong, Doha, Malaysia, Sydney and UAE (Chen, et

Open Fields and Plain View Doctrines Essay Example for Free

Open Fields and Plain View Doctrines Essay Officers Trent Nelson and Lance Mahoney were patrolling in Mill Ave. While patrolling they witnessed a man running while being chased by a woman. It was found out that the man forcibly took the bag of the woman. The two officers chased the man but they lost trace of him. However, the man dropped the purse. While in the act of chasing, Officer Nelson heard a fight and he located it. From a brick- walled backyard, he saw two teenagers fighting. He entered through the open gate and pacified the two. He also noticed baggies in the patio table few yards away. He called the parents of the boys and they went in the patio table. He noticed it to be drugs and eventually arrested the woman who was explaining about the baggies. On the other hand, Officer Mahoney pursued on the dropped purse. As he retrieved the stolen purse, he noticed marijuana cigarettes, among others, spilled from the purse. He then arrested the woman and took the contents of the purse as evidence against the woman. In the general practice, police officers are mandated to obtain a valid search warrant before they can search for items or goods in a place of the suspect. Absence of a search warrant would make the evidences obtained inadmissible when presented in court. The consequence would be wastage in effort and losing the case. Thus, a search warrant is very essential. However, there are two cases wherein a search warrant is not needed. These are the doctrines of plain view and open fields. In the present case, the evidences, marijuana and drugs were legally obtained from the crime scene. The doctrine of plain view is applicable when Officer Mahoney took the marijuana. Meanwhile, a plain view doctrine is an â€Å"exception to the warrant requirement which allows a police officer seize items which they observe and immediately recognize as evidence or contraband while they are lawfully present in an area protected by the 14th amendment† (PoliceLink. com, 2008). There are three elements before police officer can claim it as an exemption under the plain view doctrine. First, it is required that the officer must lawfully present in the place protected by the 14th Amendment (PoliceLink. com, 2008). Second, the items must be out in plain view (PoliceLink. com, 2008). Third, the officer must immediately recognize the item as evidence or contraband without making a further intrusion (PoliceLink. com, 2008). In the present case, Officer Mahoney was lawfully in a place where the marijuana was seized. This is so because they were in legal discharge of their authority as police officers in chasing criminals. The second element is also present as the marijuana was spilled from the purse and is in the plain view of the officer. The woman cannot further state that the marijuana was seized from the purse as the item was found outside the purse together with her lipstick, compact, lighter, etc. Likewise, the last element is present because Officer Mahoney immediately recognized the item as marijuana in which possession of such is punishable by law. Thus, the marijuana can be used as evidence against the owner of the purse even it was taken without a search warrant. In the case where Officer Nelson seized the drugs, the doctrine of open fields applies. Doctrine of Open Fields is another exemption from the general requirement of search warrant, probable cause, or even legal justification (Ferdico, 2004, p. 477). In this doctrine, the police officer was in the place because of a lawful discharge of his duty as peace officer. While in the place, Officer Nelson saw baggies which he immediately doubted to be an illegal drug. This would fall under the doctrine of open fields even if the woman would contend that the police officer trespassed. In the doctrine of open fields, the trespassing cannot render the evidence inadmissible as the Supreme Court concluded in Oliver v. United States (466 U. S. 170). In the said case, the Supreme Court convicted the man who was manufacturing an illegal substance based on the discovered plantation of marijuana located miles away from his home (466 U. S. 170). The court held that even the property was private, the man does not have legitimate expectation of privacy and trespassing is not even enough to invalidate the evidences (466 U. S. 170). Thus, the woman can be held liable for illegal possession of drugs based on the seized evidences under the â€Å"open fields doctrine†. In the two instances, the more applicable is the open view doctrine. This is because the three elements are present in both instances. In the case of the seizure of marijuana, the place being public does not affect the doctrine while in seizure of illegal drugs; the police officer was already in a place for legal reason, which is to pacify the fighting boys. The second element is also satisfied because the items were in plain view. The marijuana was outside the purse which had been spilled out when the purse was dropped. The illegal drug was also in plain view because the officer noticed it when he was a few steps away from the table when the baggies were placed. With regard to third element, both police officers immediately recognized the items as marijuana and illegal drug even without further intrusion of the place. Thus, the applicable doctrine is the plain view.

Coca Cola History And Development Commerce Essay

Coca Cola History And Development Commerce Essay History of and development : Coca cola was started in 1800s by John Pemberton. Coca cola recipe developed at the Eagle drugs and chemicals company, a pharmacy in Columbus, Georgia. Originally its called Pembertons French coca wine. He may have been Mariani wine with great success, European coca wine inspiration. 1886, in Atlanta, Fulton County, by prohibiting legislation, Pemberton responded coca-cola developed, is essentially a non-alcoholic version of French wine coca-cola. The first sales were at Jacobs pharmacy in Atlanta on May 8, 1886. They sold it in Atlanta for five cents a glass. And they didnt mix with water, the test was very strong. It was called Pembertons French wine coca, and it was sold as a medicine to help the people from cold and some people was using it as energy Drink. In United States it used to Sold at soda fountains. The starting year of the company sales was so low, around nine drink per day so Dr. Pemberton think that he didnt make a lot of money with the drink. So he sold his business to Asa g. Candler. To just before he died in 1888. After six year on 12 March 1894 coca cola was 1st sold in bottles in Atlanta with actual cocaine content. And after 61 years later in 1955 it sold in cans. The Coca-Cola Company is the production of concentrated syrup, and then sold to different bottling plants around the world held by Coca-Cola franchise. Coca-Cola bottler, the territory of an exclusive contract with the company, produce finished cans and bottles of concentrated filtered water and sweeteners combined. Then bottling sell, distribute and merchandise Coca-Cola products retail stores, vending machines, restaurants and food service distributors. (Bodden 2008) Important development include the period from 1980-1990, such as diet coke, cherry coke, diet cherry coke. 2000- 2005, coke with lemon, vanilla coke diet coke with lemon. (Coca cola 2012) Key milestones 2002(In India) golden peacock award for global excellence in corporate Governance, by the world council for corporate 2005 Chinas best corporate citizen conduct award, 21st century business Herald 2006 International Supplier of the Year, Wal-Mart 2010 Coca cola was number one global brand in world (FMCG 2011) 10 year financials in column chart from with short analysis Coca cola profit, revenues, 2000-2010 Since year 2000 company is performing in comfortable raising zone of its journey. Year by year increasing in profit and in revenue is been measured as per the above listed graph. In 2009 because of market decline (resection) company gone through a loss but by 2010 it shows a positive comeback again towards the profit. (Coca cola annual report 2000-2010) Overview of industry, markets, products, service; Coca cola is world largest company for manufacturer, marketer and distributor of non alcoholic drinks in world. Coca Cola Company produces coca cola music, snacks and more than 3500 non-alcoholic beverages, from regular sparkling and diet drinks such as juices, waters, energy waters, Coffee-tea, milk and Etc. Based drinks. Like diet coke, sprite, Fanta, Thumps up, limca, emerald mounted and etc. For marketing, Coca Cola Company is using Advertising, Coca-Cola advertising as its main source of consumer awareness. It is mainly the use of TV. Coca-Cola products have a lot of TV add. The source of the companys products to reach a large audience. Latest TV advertising for Coca-Cola soft drinks was YOU KNOW, YOU WANT IT. The company also uses another source of radio advertising. This is an inexpensive method compared, TV. Advertising costs in the past three years have shown $ 11 million. Coca cola companies operating income 2009 increased 4 percent in the quarter, and after that decreased 3 percent at the end of year. In 2011 Coca cola unit case volume is increased 5% in word wide Coca cola had 42% distributed in United States, 37% in Mexico, Brazil, India, and Japan. And 20 % distributed in rest of the world. Coca cola have 60.9% market share in India. Coca-Cola uses intensive distribution strategy. The companys products are sold almost all exports include: retail outlets  · Shops  · Restaurants  · Gas Station  · sale kiosks  · school, sports and entertainment venue  · from a vending machine Coca Cola Company is using C to C method for service, c to c means company to customer. In US and Canada coca cola using hotline service. Customer can direct call to the company. (Coca cola 2006-2012) Major issue that affected the coca cola company in past 3 years. In 2009 China national cereals, oils and foodstuffs corporation {COFCO} and Coca Cola Company make new joint venture. Coca cola Company started new bottling plant in northwest china. And it was joint venture with COFCO. For this plant coca cola invest 30.9 US dollar. Coca Cola 5000 opportunities for job. Because the plan now days coca cola have 3rd largest market in china. In June 2010 Simon group and coca cola company improve their marketing alliance. In June 2010 Simon group and coca cola company improve their marketing alliance. In America Simon group is the number 1 real estate group and Coca Cola Company was venture with that group. And with Simon group the coca cola company can extend their marketing in mall. And thats coca cola have very easy to interact with the consumers like youngster In august 2010 coca cola company bottler settles discrimination case In august 2008, Coca-Cola Bottling Company MERGED in Charlotte, Atlanta-based Coca-Cola Company is separate from the money to pay wage arrears, plus interest, to 95 black and Hispanic job seekers apply for sales positions in 2002, according to the U.S. Department of Labour. (Coca cola 2006-2012) How has the organizations culture, values, history and development influenced leadership, management, and OB? Core values: à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹ in Coca-Cola company culture, leadership, passion, integrity, cooperation, diversity, quality and accountability system, is defined by. Coca-Colas central commitment acts as the mind, body, spirit and inspire optimism to refresh the world to create value and make a difference. 2 assets to give them a chance to make this commitment-their people and brand. As a global company, the Coca-Cola Companys has an ability to understand, accept and work in a multicultural world both in the market and in the workplace our sustainable development is crucial. They work hard to ensure inclusive and equitable work environment for their associates, all diversity training on a regular basis. We found that, the ongoing dialogue clues to a better understanding of their colleagues, their suppliers, their customers, their stakeholders, and ultimately greater success on the market. (Coca cola 2006-2011) The coca-cola development = The key to the development of quality incentive and reward system to understand the needs of the coca cola employees, Coca-Cola HBC Hrvatska, they will conduct regular quantitative and qualitative research on employee satisfaction. Based on the findings, develop an action plan to further improve their motivation and reward system. They further adjust the current system of economic trends, industry branch of their companys strategic plan, our department goals and personal goals. (Coca-Cola HBC Hrvatska d.o.o 2012) Company leadership, management, and OB analysis Muhtar Kent is the CEO and President of the coca cola company. He has spent his entire career with Coca Cola Company. He was born in new York 1952, and he was completed his high school from Mersin, turkey in 1971 after that he went to the university of hull, in united kingdom for Master of Business Administration (MBA). In 1987, Mr. Muhtar Kent joined the coca-cola company at Atlanta, as marketing and operations leadership positions. In 1995 and 1998, Mr. Kent becomes Managing Director, in Coca-Cola Amatil Europe and he was handled bottling operations in 12 nation and regions. Mr. Kent, in 2005, president and chief operating officer of the Coca-Cola Company, the Companys North Asia, Eurasia and Middle East Group, the organization provides a broad and diverse region, including China, Japan and Russia. Less than a year later, in 2006, Mr. Kent served as president of Coca-Cola International, until he was appointed president and chief operating officer of The Coca-Cola Company, is responsible for overseeing all business operations. In July 2008, Mr. Muhtar Kent became CEO and President. (Thomas White International ltd, 2012) Type = Muhtar Kent is primary Transformational leadership type, with a strong visionary leadership. When he was become CEO in 2008 he set his vision to establish a long-term economic growth even in his plan in us market revenue goal of doubling by 2020. (Yuki 2010) Values and attitudes = Muhtar Kent can increase the value of their employees, build trust in the workplace. Trust employees are more likely to emulate the actions of a leader, because they see the value-added of action. This trust has penetrated to the continued growth of the Coca-Cola Company on a global scale. (Gupte 2003-2008) Personality = Muhtar Kent personality is similar to his style, personality of Mr. Kent was based on building a trust with their employs and creating an trust worthy staff which helps him in running coco cola to its heights. (Gupte 2003-2008) Style and behavioural characteristics = His style is Dynamic leadership and characteristics = he is Being low-key and loving what he does. A Dynamic leader able to add value to their employees, to build trust in the workplace. Trust employees are more likely to emulate the actions of a leader, because they see the value-added of action. Muhtar Kent, a leader always maintains relationship of trust of his employees and customers is a good example. This trust has penetrated to the continued growth of the Coca-Cola Company on a global scale. No matter the size, dynamic leaders can change the value of their company (Yuki 2010) Key skill = Muhtar Kent main key skill is his experience and his innovative ideas. For example, Muhtar Kent has more than 26 year experience in Coca Cola Company and he know very well that how to increasing profit and revenue, And about his innovative ideas Muhtar Kents helping organization with his incorporate innovative ideas to expand their business, is unmatched worldwide income. (Gupte 2003-2008) Practices = Muhtar Kent always motivates his organization employer to think good and think for company future. And he said that always try to keep true to yourself and do the right thing. And fell proud on what you did. Muhtar Kent meets his management team daily and discus about the current issues and all reports for organization. He travels around the word for meets with manager in major countries. (Gupte 2003-2008) Evaluate how leadership skill have developed over his career = Muhtar Kent leadership skill are truly gift from his parents. From the childhood he always observes his father Mr. Necdet Kent keenly and he learns lots of practices from him. Muhtar Kent says that he learned his management skills when he was doing his  Master of Business Administration (MBA) from Cass business school London. (Cable news network 2012) major reasons for success = Kent describes the success of the Coca-Cola Companys micro-distribution scheme; this is the beginning, because of its delivery trucks cannot reach rural communities. The company created a micro-distribution centre (MDC) to drink their own businesses in the local alternative means. According to Mr. Kent, they are the Golden Age, these entrepreneurs to become leaders in their communities, they are an additional 8,000 people in Africa, he said. Coca-Cola oath entrepreneurs in the new Micro Distribution Centre (MDC) last year, 50% are women, we have been in seven African countries that goal. (Coca cola 2010) Identify major/potential weaknesses that could lead to failure = Muhtar Kent always takes risk for investing. Once he take decision he never thing about risk. Recently Mr. Kent declares that he will invest 500 million U.S. dollars from now to 2020, a variety of activities, including the establishment of a new bottling plant in India. And that investment has big risk. 2. Describe and analyze the organization and management using the following attributes. Vision = The company goal as a roadmap and guide their business every aspect of the framework describes the tasks they need to complete in order to continue to achieve stable, quality growth Mission = Companys roadmap starts with their mission, which is enduring. Declare our purpose as a company and is based on the standard as they measure their actions and decisions. Value = Companys values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹as a compass for their actions and describe how they react in world. Leadership: shaping a better future for courage Collaboration: the use of collective genius Integrity: is true Accountability: if this is for me Committed in the passion of the heart and mind Diversity: As inclusive, because our brand Quality: We do, we do WEL (Coca cola mission stetment-2012) Goal = A global goal set by the company is safe to return to nature and society a certain amount of water equivalent to what the use for in its production in 2020. (The Climate Group-2012) Competitive strategy = PepsiCo is one of the most powerful opponents of the Coca-Cola Company, one of the products of the same series at the same price. This threat is important, because it cannot be eliminated to produce better quality products at lower prices but The Coca-Cola Company, the success of the strategy and management skills explained; it is everywhere, sporting events, advertising, movies, billboards, and many other media. Coca-Cola has been out a lot of different types and flavours, to compete with their competitors. (zeshan ali 2012) Structure = coke.png The Company has a personal international division of labour, because of its international staff in the headquarters of the isolated operation. Different departments throughout the continents of the world, all the president control every continent split. Style = Successful management team has to motivate employees Management style, they have taken to meet their target is based. There are three main management; autocratic, democratic and Laissez-faire style System = Coca-Cola business unique model. The development of high-quality brand Coca-Cola Company and their bottling partners, production and distribution. The system has been able to provide unparalleled drinks and more than a century, around the world the results. 3. Other issues 1. Describe the organization strategy. Describe how they manage cross cultural issues. Around the world, Coca-Cola is consumed. Its product strength has already begun to over-saturate the world market and to break the foreign markets, competitiveness rough established foreign brands. The Coca-Colas business strategy was formulated 115 years before. The strategy is very simple, the familiar red and white flag firmly imprinted in the hearts of the people all around the world. There has been a very successful strategy for cokes sales for more than 200 countries worldwide. Coca-cola has done very well in its international strategy. This is a world renowned brand and consumed almost everywhere. They conduct medical campaign yearly twice to help the people in the society. An example of coca cola international strategy is, Coca-Cola Company has been working with the African local people, which is a great business strategy. Because it acts as the desire and enthusiasm for the people, and its products are very successful. Coca-Cola has done advertising with great African footballers. This great advertising strategy, Coca-Cola became a lasting symbol of Africas top brand. They also prevent competitors of Coca-Cola, to get any market share in South Africa. (International business blog 2010) 2. Describe how power is used in the organization and how it is shared; describe the internal politics. How are conflicts resolved? Atlanta, the head quarter of coca cola is centralised by high power. The coca cola company CEO and chairman of the board Mr. Kent makes all the decisions regarding the company policies. The Coca-Cola Company has a separate international division, It constitutes around the world and various departments to control each continent with separate president. Coca cola company major division EURASIA AND AFRICA, EUROPE, LATIN AMERICA, NORTH AMERICA, and PACIFIC are now controlled by president of division. And he sit in the corporate headquarter. Examples = Ahmed C. Bozer Eurasia and Africa Group, president of the Coca-Cola Company, the leadership of the Companys business activities in more than 90 countries and regions. Headquartered in Istanbul, the Group consists of six business units, including Turkey, the Middle East and North Africa, Russia, Ukraine and Belarus, India and South-West Asia, Central Asia, the Middle East and West Africa and South Africa. 3. Describe the main communication processes. Be specific in your discussion. Coca cola company in February 2007 and the previous CEO john Brock, they need to communicate, a new strategic direction for the coca cola. However, they dont have cohesive communication strategy, John Brock is unable to reach and rapidly with the entire organizations employees. But then after with the implementation of the communication strategy of the CISCO internet business solution group. Coca-Cola through Ciscos successful implementation of communication. The proposed combination of Ciscos own success in the internal administration of the communication process unified communications solutions based on, but targeted to coca cola company opportunities, challenges, and cultural. A customized roadmap defines a phased approach, the first stage to provide live video and video-on-demand coca colas senior management team. The first phase also includes the companys intranet, audio and 30,000 knowledge workers a meeting in a box, so that management personnel on-site staff to convey information. Subsequent phases will be further driven by the automation to the organization, so that all employees secure access to intranet or through kiosks in each device. And on the Results that 90 % of employees satisfied with new communications and Coca-Cola set up the whole framework of the companys global operations and Rebuild its implementation of communication strategies. Today everyone that the Coca-Cola Company in the communication aspect is a big difference, said: Heights. We were able to communicate quickly; we have been fast enough, we they have a consistent message. (Cisco IBSG 2011) What is the importance of being a learning organization? How is this demonstrated? For coca cola, Learning organization is an important part of its overall mission statement, Chairman and Chief Executive Officer of the company take the lead in learning plan development and structure, not only the leader, but the employees throughout the organization. Coca Cola Universitys purpose is to provide experience to equip people with practical skills and knowledge, in order to win the market. Employees in a wide range of areas including human leadership, the leadership of the franchise, the consumer market and customer, business class. Coca Cola University is the best research, and provide training / consulting service to learning transfer between the different parts of the coca cola franchise system (Coca cola 2006-2012) Describe their policy in handling ethic issues. Give at least one example of resolving a major ethical issue. Coca cola Company has very strong ethical code; the code is needed for honesty and integrity in all situations. Coca cola directors, managers or any other employs must have to read and understands the code, and follow the lessons in the organization or in market. This code can help their people to do the right thing and a place to play, the rules they operate around the global For Example, In 2003, near every community of the Coca-Cola bottling plant in Kerala, India to protest water shortages and water pollution, resulting in its bottling operations. These allegations led to the closure of the bottling plant. Coca-Cola unethical business behaviour is prohibited state. After that coca cola company near the local bottling plant in order to win the trust between the people and improve their business practices and they reduction 34% in water consumption. (Coca cola 2006-2012) What are the major strengths and weaknesses of the companys leadership, management and OB? Strengths of Coca Cola Company Globally known about Coca Cola Company Coca-Cola Company, is well-known around the globally and has a long history. The company holds the brand name of its own credibility in the international market. And coca cola have customer all around the world. Coca cola companys Brand Image Coca cola company brand image is very good, around the world. Coca Cola Company is so famous and almost every people know about coca cola brand. Its development has a great impact on the coca cola company image. Coca cola is rated as the world first cold drink brand. Supply chain management (SCM) The company has successfully dealt with Supply Chain Management (SCM) which is the spine of any company. Coke deals with SCM and gives training and conducts campaigns regarding it. This seems to be proactive and successfully convert them to strength. And coca cola have very good supply chain management. Brand positioning Coca-Colas brand positioning is very strong. The company focused on Training Online Manager (TOM). Top of mind strategy allows consumers to remember the product, as well as the product is the number one position. Positioning strategy is the real strength of the company, because it made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹a great contribution to the success of the company. Quality of the product Coco-cola gives first preference to its and quality and maintains its consistency all over the years. They also maintain quality management team which focuses on the products always. This made the companys product to reach globally around the world. (Coca cola, swot analysis 2010) Weaknesses of Coca Cola Company Limited drinks add in market. Weaknesses for the coca cola company is, they produce drinks such as Coke and Sprite are very popular, but the company there are about 400 different types of beverage type. Largely unknown, rarely seen available for purchase. These drinks may taste is not bad, but the result is quite low-key or non-existent advertising. This is a weakness in the analysis of companies, they need to research. On health problem Another weakness has been greatly publicized health problems are surrounded by some of their products. It is understood that a popular product, such as coke is not very beneficial to your body and your health. In todays constantly transferred to the health care products and some products may lose customers. This may be a new focus on weight and health problems, is detrimental to your health. Not produce organic drink As for the internal weaknesses, the same never produced organic products of the Coca-Cola Company. They do not have relationships with organic suppliers. Promotional activities Coca cola company, In Pakistan ignored the most important element is to promote. On the other hand it can be seen, Pepsi publicity activation. Make significant recommendations for improvement :- For the my recommendation for improvement, I would like to suggest to the coca cola company, Coca Cola Company doesnt have any drinks which contend natural items in drink, they have to make any drink which contend with natural flower and contend. Coca Cola Company have to do some marketing for snack, water bottled, sports drinks and some other product. Coca Cola Company has to clear their problem which is on peoples health related. Coca cola have to stop plastic bottle because nobody can destroy it and around 25% only recycle. Coca Cola Company have to served drink only in cane so nobody can mix anything with drinks, in plastic bottle some people open it and mix something and pack it nicely and they seal. Coca cola have to start some policy like If costumer gives 4 empty bottles, he gets one free coca cola drink. Coca cola have to improve their water plant because for beverage they need lots of water, now recently they face problem in coca cola plant India for water supply. For marketing coca cola company has to make some TV add with kids so they can attract kids. The company to use splenda instead of aspartame in the diet pop. And the same time use citric acid instead of phosphoric acid in the beverages.

Essay --

The film Eternal Sunshine of the Spotless mind focuses on the interesting topic of memory. The film follows two main characters, Joel and Clementine, who have both chosen to erase part of their memory. What both characters, and other characters in the movie, find out though is that our memory is complex and very flexible to what we make of it. The film reflects the tendency that we have as humans, to think that we are in control of our memory. The truth is that our memory is not like a video tape of the events in our lives nor is it a library of the knowledge we have collected. As I watched the movie, I couldn’t help but think; our memory is more like a ball of clay. Our minds can take the clay and make it into a shape and we can stare at that shape and know that shape but our minds will play with that clay and mold it into something different eventually. The idea portrayed in the movie is that no memory is safe from our meddling minds. The film emphasizes on the power of our long-term memory and our episodic memories. Would we be happier if we forgot about traumatic past experiences? Or are our long-term memories so tangled up with emotions and sensations that our brain is unable to truly let go of long-term memories? The film also looks at the difference between explicit and implicit memories. Although the film plays out in non-linear progression and is somewhat confusing at times, the audience quickly catches on to the plot. Joel and Clementine are in a relationship for two years before finally deciding to break it off. Like most couples, the two shared a lot of good memories but the fights that lead to their breakup were too emotionally heavy for free-spirited Clementine to bear any more. She pays some futuristic company ... ... to look past all the terrible things in their past and they chose love again. This film challenges the audience to actively get involved with the two characters, Joel and Clem. We see both characters try and take control of their memory. First by undergoing the procedure and then especially when Joel tries to keep his memories of Clem. But the characters find out that memory is more complicated than we think it is. We can mold out memories, change our memories, repress our memories and remember things we didn’t even know we experienced. In some ways, the writers challenge us to think about our own memories. If we were given the chance would we erase some of our painful memories? I think we are unable to detangle our memories. I think that our memories are stacked and tangled with each other and deleting or tampering with those memories is dangerous and unnatural.

The Life and Survival Made by the Nile

Egypt, one of the world’s greatest and longest surviving civilizations, all came to be by one thing, the Nile River. Ancient Egypt started in about 5,000 years ago, and lasted about 3000 years. The resource that helped structure the Ancient Egypt through that time was the Nile River. An ideal to wonder about is: In what ways did the Nile River shape (change) Ancient Egypt’s society? From the info obtained, it explains that the Nile River shaped Ancient Egypt’s society though religion, transportation, and geography. There are multiple ways the Nile helped within religion. Stated in document D, people believed that when they died, the Nile would go with them. In Document E, people were so happy of the flood that happened; almost all Egyptians believed the Nile was a gift to them from the gods. Due to people wishing the Nile will be with them forever and everybody worshiping it, the Nile resided deeply in Egypt’s religion. Along with religion, the Nile affected transportation to other areas as well. That was one of the only ways to get though the area. Document C tells about how movement worked using the Nile’s currents, and Document D visualized the way of currents and irrigation canals as borders. Document A also visualized the whole Nile in Egypt, showing that there was only one way of trade. Because of the Nile the only way around using currents and a way of irrigation, it seems that the Nile is very valuable in transportation. Another pretty important area to think about happens to be agriculture. With agriculture, you would be able to survive. With document A, the Nile showed that most cities were near water. Document B explained the seasons of agriculture caused by the Nile and Document E praised those seasons for food and good health (no famine). From what is seen with most Egyptians living near water and seasons used to tell about floods that allowed plants to grow, the Nile was vital for survival in Egypt. From what all info looks like, the Nile created survival for the Egyptians. People believed it was a god due to the Nile feeding them. The Nile was the only way to get around and trade. Also, the Nile brought in fertile soil for agriculture to happen. From all of these ideals combined together, it’s easy to say that the Nile helped create Egypt’s society and helped it survive.

Free sample - The iPhone 5. translation missing

The iPhone 5. The iPhone 5The following definition is aimed at giving simple information to all the people who are interested in this new piece of technology-the iPhone 5. The targeted audience is composed of people from diverse professional, educational, and cultural backgrounds. This document will be given to all the marketers, cell phone dealers, and representative of call service companies who will attend the upcoming Accessible Cell Phone Seminar. All those who will attend will receive both soft and hard copies of this document for their clients’ reference. The aim of this document is to disseminate information about the iPhone 5, its history, usability, functions, and distinguish the iphone from other phones. This document has used easy language and a simple format for better understanding for all those who intend to buy the gadget. A well-illustrated photograph will show the audience how the phone looks like and its functions. The meanings of specific words like IOS will be clarified by parenthetical definitions. The audience would have a lot of interest in the phone because it is the latest and greatest technological innovation ever. The information is presented in a general manner because they may not have had prior exposure to the gadget. What is an iPhone 5? This Smartphone has both multimedia devices and internet. It was devised and is currently being marketed by the American Multinational Corporation, Apple Inc. This company is the maker of personal computers like the Macintosh, ipad, computer software, and consumer electronics. This phone is available in either a black or a white colour. It uses GSM OR Edge technology. It has a screen that is sensitive to single or multiple touches popularly known as touch screen. This screen is made up of glass that is resistant to scratch and measures 9 cm. Its back is metallic for protective purposes, and it doubles as an antenna. The iphone has five buttons, two for volume regulation, and the rest control phone calls. Both speaker and microphone are located at the base of the phone. It has inbuilt Bluetooth technology that aids the functioning of wireless headphones and earpieces. The phone has an internally located rechargeable battery. Additionally, the iphone has a charger; alternatively, it ca n be charged by a computer’s USB cable. Other accessories that the iphone possesses are a camera, a storage SIM card, and memory card that can store up to 16 to 32 GB of data. A photo illustrating the Touch Screen of the iPhone History of the Iphone Apple Inc’s Chief Executive Officer, Steve Jobs, developed the iphone. Apple engineers were directed by Jobs to investigate touch screens. Apple Inc developed the first iphone with a touch screen, in partnership with ATT Mobility. The first iphone was launched in public on January 9, 2007 at Macworld. In 2008, Apple released the iphone 3GS and this were made available in more than eighty countries with more than 100 user languages. The latest release is the iPhone 5. Usability of the iphone Iphone possesses a single key, the home key. Thus, almost all interactions between the user and the phone are conducted through the screen. However, the iphone screen does not sustain the use of a stylus. Instead, the user uses a finger or two to conduct all interactions with the iphone. Finger taps activate the majority of the controls with the UI (User Interface). However, there are situations that call for more advanced features. Swipes and the associated gestures such as flicking and dragging are used for scrolling through various lists on the iphone. For instance, if the iphone use drags a finger on any scrollable list on the phone, it results to the list following the finger automatically. Additionally, if the iphone user flicks a list item up and down, the screen scrolls in the direction of the finger under its own command. The screen scrolls at a reducing speed and eventually stops on its own as if it is fighting against some form of friction. The user of the iphone is able to view such things as web pages and photos if they scroll controls in a similar way. The iphone has additional advanced features; the user can use his/ her finger to scroll over the screen of the iphone in any direction. The photo viewer also utilizes flick type finger gestures to scroll around various photos. However, there are few parts of the iphone that entail the user sliding on an on-screen control with a finger. The most common activities that are operated in this way include unlocking the iphone and switching off. The user moves the on-screen slider from the left of the screen to the right along the on-screen track with a finger. This process completes the task. This feature was developed to avoid the iphone from undertaking these activities accidentally. Usability of the iphone The iphone has grown fast in popularity as more people are looking for phones with multiple functions. The iphone offers a combination of features such as a digital camera, mobile phone, a digital music player, and GPRS functionality. The iphone is capable of performing five major functions: 1. a torch feature, which allows the user to navigate through the dark or find lost items. 2. Geotagging, this special feature, allows users to locate photos that have been misplaced in the iphone. The tag provides the location of the photo. 3. Google street view, this feature allows the user to navigate through the neighborhood through a map that is located on the phone. 4. Slideshow, this feature allows an easy view of photos. 5. Voice command, this feature allows the user to undertake searches on Google. The feature allows the iphone to convert voice into text. What makes iphone unique? This phone has extremely powerful moisture sensors that are exposed to the environment. These sensors show if the phone has been affected by water. Sensors of ordinary phones are located within the phone. The user cannot replace the internally charged battery. This is its main shortcoming but Apple replaces any faulty battery without charging any fee. Its memory card can store large amounts of data contrary to the ordinary phones. This phone has two cameras unlike the ordinary phones that have one. The camera can distinctively pick out images in conditions with very low light. Risks associated with its usage Like any other phone, the iPhone 5 emits harmless radiation. However, there is no data showing that this radiation causes cancer. However, it one should avoid using the phone while driving or operating machinery because accidents are bound to occur. Parenthetical terms and their defined meanings SIM card- Subscriber Identity Module, this device identifies the subscriber in devices like phones and computers. USB- Universal Serial Bus, this feature of the iphone was designed for use in communicating with two devices like a mouse and the host controller or personal computer. GSM- Global System, this feature is used for Mobile Communication. IOS stands for iPhone operating system.